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The International Furniture Fair, Cologne 2012 – Review

February 22, 2019

The International Furniture Show has just taken place at the IMM in Cologne (16th 22nd January 2012).

Organisers claim the show is the most important furnishing fair in the global primary furnishing market. Right from the beginning of every year the trade fair presents the new international furniture trends and surprises with numerous marketable innovations in a wide range of categories. The broad range of furniture and related products on offer is combined with high standards of quality and an excellent presentation. The fair also provides an effective platform for young designers to engage with both trade buyers and the public. The trade visitors value the trade fair’s business atmosphere and high standards of organisation and services. The days of the fair that are also open to end consumers provide the exhibitors with ample opportunity for product and market tests, the consumer find information and suggestions. In close connection with the extensive programme of events that will take place all over the city of Cologne, imm cologne is for one week the center of the international worlds of furnishings and design. Key attractions are German manufacturers like Rolf Benz as well as top Italian furniture providers like Porada and Bontempi Casa.

imm cologne is the central meeting place for exhibitors and decision-makers from all the world’s important markets especially Europe, but also America, Asia and the Far East. The diverse mix of visitors makes the trade fair highly interesting for exhibitors.
The event aims to cater for all the target groups that are relevant to the furniture business and ensures an extensive selection will be present at imm cologne: contacts from all areas of the trade and industry, contract business experts, professionals from the architecture scene and up-and-coming young professionals. The visitors come with the intention, and the means, to do business. Many are buyers, specifiers and interior designers.
Together with imm cologne, the new trade fair format LivingInteriors will be showing perfectly staged interior worlds consisting of furniture, bathrooms, floors, walls and lighting. It is aimed at trade visitors and consumers alike. Many potential buyers will attend the fair on the public days (Friday 20th, Saturday 21st and Sunday 22nd January and will get an exciting overview over holistic living and interior design concepts and their products.

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Clever Ideas For Low Cost Bar Stools And Discount Seats

February 14, 2019

Discount bar stools are always available at big retailers like Wal-Mart and Target. Unfortunately, these same stools aren’t very well made and are about as comfortable as their $5.99 price tag would suggest.

If you’re looking for ideas on what to do with your bar stools, whether collapsible or not, keep reading.

Flower Stand

For less than $10 a stool, you can create a tiered plant atrium that’s funky and functional. First, look for cheap bar stools that have a solid, hard top rather than a padded seat. Then, cut each stand to a different height by sawing off the legs, but be careful that the stool is still level.

When you’re ready, strip each stool, sand it down, prime it and paint it with your own custom colors. Take your plant stand customization further with some beading or funky fringe.

Bar stool customization doesn’t have to stop at paint and plants. You can take it up a notch with decoupage collages, mosaic tiling or impressive beaded seats. Your funky design will instantly take that stool from discount to diva.

Bedroom Tables

Discount bar stools make fantastic bedside tables. They’re small, sturdy and unobtrusive. If you’re worried about how it will blend in with your dcor, throw some fabric over it or a tablecloth to give it a softer look. If you like to keep a glass of water by your bed, you should use a hard-topped stool rather than the vinyl-topped models.

If you’re really ambitious, try reupholstering your bar stool and replacing the trademark vinyl covering with a fabric that speaks to your personal style. For added durability, use an upholstery weight fabric that can stand up to ongoing use.

Camping Stools

Folding lawn chairs are cumbersome and often overkill as they take up way more space than what’s needed. Meanwhile, a folding and lightweight bar stool can be easily tucked in the car. Whether you’re going to your kid’s soccer game, to watch fireworks down by the lake or spending a few days in the great outdoors, a portable stool is sure to come in handy.

Guest Seating

One of the best uses for discount bar stools is as extra seating for guests. For family reunions, local events, games nights or even as children’s seating for dinner parties, those stools can go a long way.

Instead of buying massive stackable chairs that are cumbersome and take up space, a folding bar stool can be easily stacked or hung.

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Marketing Strategies The Product Mix

February 9, 2019

Before we can dig deep into this articles subject which is product marketing lets first define marketing:

-First of all marketing is one of the many branches of management; marketing consists of studying the market :
One has to determine which product, services he can offer to the market by studying the demand the behaviour of people, of society the marketer has to analyse the market very methodically, he has to keep in mind that he has competition, indeed nowadays monopoly is becoming rare on a giver market, I admit that some companies have more power than other on certain markets (For example Microsoft when it comes to Operating Softwares
Microsoft is the leader on the market. Even if It has competitors like Apple.

– The marketer should also enquire about laws; regulation to make sure his product isnt illegal in any way.

-The marketer needs to specifically target a market segment:
For example if a company is selling toys the consumers will be children so the market segment that will be targeted will be children but the actual buyer wont probably be the child himself so the marketer has to keep in mind that he should not make a product that wouldnt be appreciated by parents as well as children.

Now that the notion of marketing is defined (although I gave a very general definition and explained the concept) lets go deeper into the subject of Product marketing.
Product marketing is part of marketing mix which consists of 4 politics also called 4 P rules:
-Product
-Promotion
-Price
-Place

What is a Product?

A product could be anything from a car, a table, a rug
What is common between all these items?
The answer is that they answer a need; every product is made to answer the need of a particular market segment
There are different categories of products:
-Consumer goods
-Capital goods

Product marketing is the activity that
-adapts the product according too the need of the market
-Differentiates the product from the products of their competitors for example when a company decides to launch a new portable video game console they have to make sure that their product is bringing something new compared to the products of their competitors or if their product is very similar to the ones of their competitors they have to offer it at a lesser cost. The targeted market would be young adults.

Product marketing is a direct result of the marketing strategy concerning the offer of a product.

Another aspect of product marketing is distribution:
Now that we know what product we will offer, and to whom we need to find a way to make the product reach the consumers In other words: Distribution
To distribute the product a company has several choices:
-The company can distribute its product itself this distribution mode helps preserving the image of the company, (the product will be available at some places, it will be in a sense rare. (Available at places selected, owned by the company).
-The company can distribute a product threw a retailer, in this distribution mode the product will gain reach (it will be available at many places), the retailer will then sell it to resellers who deal directly with the consumer.

Once the distribution mode is set a price has to be fixed for the product, and the price is once again fixed by the market ,indeed if a company is selling a product at 200 its competitors cant possibly sell a similar product at 500.
The marketer has to study the market price for a given product and adapt it according to the features of his own product.
-And last but not least the promotion for a product how should people get to know that there is a new product or a new range of products on the market. The marketer can use several platforms:
(TV, radio, newspapers) one important aspect I can emphasize is:
For example if a company is making toys and chose to advertise their product on tv they have to make sure that their ad will be seen by kids and place it accordingly (for example between two children entertainment programs).

-The dimensions of the product are also an important matter :
A product has 3 dimensions
– Material: represents the purpose of the product its characteristics, what it can accomplish
-functional: represents the utility of the product from a consumers point of view, the way the consumer will use the product.
-psychological: is in a way how the market perceives the product the image of the product on the market.

Product mix is not only applicable on products but also on services for example in the hotel industry all the hotels have the same purpose: lodge their clients , but some are rated as five stars other are rated less , its because of the services they provide to their clients
(Leisure, conciergerie, spa, massage)
Hotels also have to target their market segments; a five star hotel wont of course target the same clients as a 2 star hotel

An article by Mon Hotel

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A History Of The Snapback Hat

February 2, 2019

Snapback hats have made a huge comeback in recent years. But none more than in 2011 where even major sporting goods stores have been selling hats from manufacturers claiming original snapback hat. Snapback hats are now on the fashion scene and as mentioned above, the racks at major retailers across the country.

Snapback History
The history of the snapback hat is sparse at the moment. However, there are indications of a version of the snapback hat being around in the late 1800s because of the non-uniform and wide array of hats used during baseball games. Early examples of hat styles included straw hats, boating caps, cycling hats, jockey caps and military headgear.

The Brooklyn Excelsiors first wore the baseball cap as we know it today and introduced it as part of an official uniform during the 1849 season. Fitted caps and snapback hats were both worn over the years in baseball as teams had the opportunity to change their look from year to year. It is unclear when uniformity across the league came to be stable.

The prominent hat-maker in the early 1900s came to the owners of the Chicago Cubs in 1946 and sold the club on selling fans the same baseball caps the players wore on the field. Although the owners did not immediately buy into this concept, after the first and second runs of the baseball hats sold out immediately, the ground-work was laid for all Major League baseball and National Football League teams to sell official gear to fans.

Fashionable Snapback Hats
The athletic team-hat has taken many forms over the years from fitted, to crushed, to snapback, and mesh-back. The recent surge in snapback hats doesnt seem to have an origin except maybe the perpetual ceremonial hat (flat-billed out of the box and snapback) given to players at major sporting championship trophy presentations.

The original snapback hat maker started selling high fashion snapbacks in the late 80s and controlled most of the more popular designs. Music icons such as Tupac Shakur, DrDre, Ice Cube and other hip-hop and rap musicians made snapback hats soar in popularity by wearing them in music videos, promotional pictures, concerts, and movies such as Poetic Justice and Boyz n the Hood.

Vintage Snapback Hats
Many original MLB snapback, NFL snapback, and NBA snapback hats have been brought back by manufacturers. The blockhead snapback, big block snapback, headline snapback, and nineties snapback styles are very popular. A snap steez snapback hat company will sell authentic vintage snapback hats from the 80s and 90s and also be able to find any snapback hat for which you might be looking.

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Houndstooth Home Furnishing Fabrics

January 29, 2019

In todays life style home furnishing plays a great role. Whether its a kitchen, bathroom, living room or bedroom, each one of them needs special look so that it fascinates the outsiders as well as family members. For this home furnishing items need to be included in the house.

Home furnishing includes many types of fabrics like houndstooth, checks, solids etc and these are used for making curtains, bed linens, cushions, table covers, home and kitchen accessories and a lot more can be categorized under this. Home furnishing fabric can be used to decorate the house in different style. Selecting the style and accessories for house is important thing to be taken into consideration. The choice and design of fabrics depends upon the idea you want to create in your house.

There are different styles for home furnishing items which include cottage style and modernized style. According to the taste of the family they can choose either of them. In cottage styling printing or latest style of carving is done while in modernized style attractive and designer colours are used.

Generally home furnishing fabric includes embroidered, checks, prints etc. Houndstooth fabric is also one of the home furnishing fabric. This fabric have jagged checked pattern which gives clean and bold look. Due to its unique patterns it is very popular these days. This pattern is mainly woven in wool and mostly available in black and white colour. But now there are many other colours available in houndstooth home furnishing fabric.

This fabric is used for making many items like:

It is used for making sofa covers, chair covers.
It can also be used for making pillow covers and cushion covers.
Curtains made with this fabric looks attractive and give grace to the rooms.
Houndstooth fabric is also used for making coats, suits, ties and much more.
It can also be used for making handbags, stoles, mufflers etc.

It is recommended to take the proper care of this fabric while washing. If people want to wash it at home then shampoo can be used or it can be given for dry cleaning. People can purchaseHoundstooth home furnishing fabric. by visiting the store as well as online. Online they will get variety of products and color combinations. They will find lots of websites and can compare the prices of the fabric. After that they can choose the best one.

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